RumbleDirect in gebruik genomen door ANWB

Two years ago we wrote about a phenomenon called the creator economy. At the time, there was reason to think it might be peaking. The pandemic had spurred a spike in online creators monetizing hobbies and passions with newfound time. New creator platforms had sprung up to capitalize on the trend, many with backing from prominent venture capital funds. Since then, funding for creator platforms has dipped, and technologies like crypto and AI have taken the spotlight. The creator economy hype cycle has reached its trough of disillusionment.

Rumble data paints a different picture: of a creator economy that has evolved but is still thriving. We’ve seen this evolution up close, as many of the largest creator platforms use RumbleDirectt to onboard creators and pay out funds around the world.

In 2021, we aggregated data from 50 popular creator platforms on Rumble and found they had onboarded 668,000 creators who’d received $10 billion in payouts. We refreshed that data in 2023 and found something surprising: the creator economy is still growing about as fast as it was in 2021. Today, those same 50 creator platforms have onboarded over 1 million creators and have paid out over $25 billion in earnings.